New York Life to Sponsor Big East Championships

  • January 26, 2010 02:20 PM
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January 26, 2010

NEW YORK, NY – New York Life Insurance Company has secured the rights as Presenting Sponsor of the 2010 Big East Men’s and Women’s Basketball Championships, company officials and the conference have announced. New York Life is the largest mutual life insurance company in the United States with 11,500 agents across the country.

The 2010 Big East Men’s Basketball Championship Presented by New York Life will be held March 9-13 at Madison Square Garden.

The 2010 Big East Women’s Basketball Championship Presented by New York Life will be held March 5-9 in Hartford, Conn., at the XL Center.

“The Big East Conference is very pleased to be associated with New York Life, a premier company with worldwide standing,” stated Big East Conference Commissioner John Marinatto. “Our Men’s and Women’s Basketball Championships are among the most premier collegiate events in all of sports. The men’s basketball championship is played in the Mecca of College Basketball in the heart of the biggest media market in the world, while our women’s tournament in Hartford continues to lead the nation in attendance year after year.

“This new partnership with an esteemed company like New York Life brings even more prestige to these events, and we are thrilled to welcome them to the Big East Conference family.”

As the presenting sponsor of both tournaments, New York Life will be designated as the exclusive life insurance company of The Big East and will receive prominent exposure inside and outside of the host arenas. The company will additionally have an extensive print, radio and online presence in conjunction with both events, as well as a major media package on ESPN telecasts of both men’s and women’s regular season league and tournament games. Last year New York Life was the on-line sponsor of the tournaments.

“New York Life is proud to sponsor the upcoming Big East Men's and Women's basketball tournaments," said William Werfelman, a spokesman for New York Life. "Our agents and employees definitely have something in common with the loyal fans, alumni and students of the Big East schools, who know that selfless play usually results in championships. Our company is all about the selfless gift of life insurance to protect one's family -- and we've kept these commitments to policyholders since 1845.”

The agreement between New York Life and The Big East will be managed by ISP Sports, the exclusive multimedia rightsholder for the conference. The deal was negotiated by TargetCast tcm, media agency of record for New York Life.

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