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IMG College Partners With Audio Now


By IMG College for WVUsports.com
October 15, 2013 10:31 AM
WASHINGTON, D.C. – In a first for Mountaineer fans, IMG College, the multimedia rights partner of West Virginia University, and AudioNow, the world’s leading call-to-listen platform, have announced a new way for listeners to connect to their favorite team. Through a simple mobile telephone call, fans can access live college football broadcasts on their phone and – for the first time through AudioMatch ™ -- synchronize the local radio call to the telecast.

This weekend, and for the rest of this season, WVU fans can dial 712.432.6998 and listen to live broadcasts on the Mountaineer Sports Network from IMG. The service officially launches Saturday, October 19th when the Texas Tech Red Raiders visit the West Virginia University Mountaineers at Milan Puskar Stadium. Air time for the pre-game show on the Mountaineer Sports Network from IMG will be 8:30 a.m. (ET) with kickoff at Noon ET with Tony Caridi, broadcaster for the Mountaineers since 1997.

In addition, and through a new proprietary application from AudioNow, called AudioMatch ™, fans can match and synchronize the radio broadcast with the telecast to listen to their favorite radio voice while watching the action on TV. By using two telephone keypad buttons, fans can adjust the timing of the radio call to match what they see on TV. During the week, fans can call the number to listen to recorded Mountaineer football games, as well as live weekday coaches shows.

WVU is the third IMG College property to launch with AudioNow this season, joining the University of Florida and the University of Nebraska.

“Mountaineer fans and alumni can now hear game day broadcasts through a simple telephone call," said Alexandra Moe, Director of Partnerships at AudioNow. "Our goal is to connect sports fans, wherever they are, to games they want to be a part of and with a new level of personalization."

The call-to-listen phone number incurs no extra charge and is the equivalent of making a standard mobile call. As data costs continue to rise on mobile devices and unlimited voice plans continue to proliferate, radio-by-phone is emerging as one of the most affordable ways in the United States for listeners to connect to their favorite broadcasters when they are away from the radio, television and Internet.

“IMG College is interested in bringing fans the audio broadcast of their favorite school teams through innovative technology complementing traditional terrestrial and emerging digital and streaming platforms,” said David Shumate, Director of Audio Operations for IMG College. “We’re thrilled to bring call-to-listen on AudioNow to Mountaineer fans this season.”

Since college fans are extremely loyal to their local broadcast, IMG College believes AudioNow has the potential for expansion beyond the three pilot schools, Shumate added. “Across the IMG Audio Network this college football season, we have 25 announcers who have been calling their school’s respective games for 25 years or more. That level of longevity results in extraordinary listener loyalty.”

ABOUT IMG COLLEGE/IMG AUDIO

IMG College is the nation’s leading collegiate multimedia, marketing and licensing/brand management company, representing more than 200 of the nation’s top collegiate properties, including the NCAA and its 89 championships, NCAA Football, leading conferences and many of the most prestigious colleges and universities in the country. With audio operations headquartered in Winston Salem, N.C., IMG College produces nearly 31,000 hours of radio programming on the largest independent sports radio network in the country serving 2,200 affiliates. Additionally, IMG College manages nearly 5,000 hours of local television programming, and is the leading publisher of college sports publications and the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit www.imgcollege.com

ABOUT AudioNow

AudioNow is the leading call-to-listen platform in the world. With broadcast partners on every continent, AudioNow amplifies the reach of radio by connecting mobile listeners to their favorite radio stations through a simple telephone call. The AudioNow platform uses proprietary “HD” voice design and patent-pending technology that serves all mobile platforms. Our broadcast partners include industry leaders such as the BBC, RFI, Voice of America, Entravision, C-SPAN and Motor Racing Network. In 2012 AudioNow delivered 2 billion listening minutes to its partners and connected more than 1 million users. Visit www.audionow.com to learn more and register as a broadcaster.



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