MORGANTOWN, W.Va. and WINSTON-SALEM, N.C. – West Virginia University has announced a partnership with IMG Learfield Ticket Solutions, the leader in privatized ticket sales for intercollegiate athletics, to enhance tickets sales for the school’s athletics events.
Now with 30 school partners, IMGTS sells more tickets to university athletic events than any other outbound ticket sales company.
The operation will handle ticket sales for all WVU sports, managed onsite by General Manager Robert Kristiniak, who joins IMG Learfield Ticket Solutions from a post as assistant athletics director for sales and service at University of California-Berkeley
“We’re excited to announce this dynamic new partnership with IMG Learfield Ticket Solutions, the market leader among colleges and universities in creating dedicated outbound ticket sales programs,” said Oliver Luck, Director of Athletics at West Virginia University. “IMG Learfield will bring significant resources to help us maximize the value of our ticket inventory. In just a few weeks IMG Learfield will have a staff of five working out of the Coliseum as we integrate them fully into the operation of our department.
“This team will work hand-in-hand with our existing development, marketing and ticket operations staffs and substantially enhance our ticket sales efforts. I would like to thank Matt Wells for his excellent work in heading up the effort to bring IMG Learfield on board.”
“We are thrilled to hit the ground running in serving WVU and its large community of loyal Mountaineers fans,” said Matt DiFebo, Managing Partner, IMG Learfield Ticket Solutions. “We will be focused on strengthening current relationships and creating new ones across WVU’s fan and alumni base. We’re especially excited about tapping into promotional synergies with IMG College, the school’s multimedia rights partner.”
In addition to being served by IMG College in multimedia rights, WVU enjoys successful partnerships with IMG’s seating and licensing affiliates.
Initially launched in January, 2011 as IMG College Ticket Solutions, and strengthened by a merger in April 2012, IMG Learfield Ticket Solutions provides schools a professional sales force to increase ticket sales. Either working from within the athletic department or from the national sales center in Winston-Salem, North Carolina, this privatized tickets solution is designed to increase attendance and revenues generated from athletic events as well as choice and convenience when fans purchase tickets.
IMG Learfield Ticket Solutions offers schools complete ticket sales and customized revenue solutions ranging from consulting to comprehensive outsourcing. Current partners include: Air Force, University of Akron, University of Arkansas, Auburn University, University of Colorado, Boston College, Duke University, University of Florida, Georgia State University, North Carolina State University, University of Oklahoma, Penn State University, University of Richmond, University of Nevada-Las Vegas, Northern Iowa University, University of New Mexico, University of Pittsburgh, University of South Carolina, University of South Florida, University of Southern Mississippi, Southern Illinois University, Temple University, University of Tennessee, University of Texas-San Antonio, University of Texas at El Paso, University of Tulsa, Utah State University, Virginia Tech, and University of Wyoming.