Deputy Director of Athletics
Mike Parsons has spent three decades with the Department of Intercollegiate Athletics at West Virginia University, serving a variety of administrative responsibilities, including his current position as Deputy Director of Athletics.
His duties encompass assisting the Director of Athletics in the daily operation of the athletic program including its overall administration and management. He attends to daily operational details, program administration and strategic planning, in addition to overseeing the external affairs of the department. He is responsible for most contract matters, including employment agreements, sponsorship agreements, broadcast rights agreements and game contracts.
Parsons is the primary liaison to the Big 12 Conference in matters of scheduling, television and daily operations. He provides oversight to the department’s corporate sponsorships, sports communications, ticket sales, marketing, broadcasting and other external operations. He oversees the Mountaineer Sports Network (MSN), WVU’s unique in-house radio, television and internet networks. Under his guidance, MSN has grown into a network that consists of 50 radio and 10 television affiliates that provide coverage of West Virginia football, basketball and other sports.
Parsons joined the Mountaineer staff in 1979 as sports information director. He was named assistant athletic director in 1982 and deputy athletic director in 2003.
He previously served as assistant sports information director at Florida State for three years.
Parsons has served on the board of directors for Special Olympics West Virginia and SteppingStones. He earned a bachelor’s degree in journalism from WVU in 1977. Prior to graduation, he worked in the sports information office at West Virginia, with the Baltimore Colts as an assistant and at Morris Harvey College (now the University of Charleston) as sports information director.
He received the Mel Burka Distinguished Broadcasters Award from the West Virginia Broadcasters Association and was inducted into their Hall of Fame in 2001.
A Charleston, W.Va., native, Parsons and his wife, Julie, have three children – Kendra, Kaitlin, and Ryan.